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Can a dietician change the taste of a food by changing its name? While research on labeling has focused on nutritional labels, health labels, and warning labels, little has examined how descriptive menu labels influence perceptions toward foods. Descriptive labels might add a positive halo to a...
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unhealthy behaviors within a parsimonious framework, the Hot-Cold Decision Triangle. Through this framework, we describe how … when people embrace colder state reasoning — instead of risking the pitfalls of heuristics and visceral reactions — they … are more likely to behave healthily. We also illustrate how some heuristics and visceral urges can be leveraged to …
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