Samples may guide consumer choice towards consistent products, resulting in a shopping basket that has a greater proportion of products similar to the sample. Specifically, healthy (unhealthy) samples in a grocery setting may lead to healthier (less healthy) shopping baskets. We demonstrate this...

A controlled field study of wine promotions in a midpriced chain restaurant generated three key findings: (1) selected wine recommendations increased sales by 12 percent, (2) food-wine pairing recommendations increased sales by 7.6 percent, and (3) wine tastings increased sales by 48 percent. In...