Mediating effects between World Games identification and licensed merchandise
Year of publication: |
2014
|
---|---|
Authors: | Cheng, Lee-joy ; Yeh, Chin-chia ; Wong, Seng-lee |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 24.2014, 4, p. 384-398
|
Subject: | Attitude towards collecting | Licensed merchandise | Perceived quality | Purchasing intention | WG identification | Konsumentenverhalten | Consumer behaviour | Lizenz | Licence | Verkaufsförderung | Sales promotion |
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