Wansink, Brian; Cordua, Glenn; Blair, Ed; Payne, Collin R. - 2014
A controlled field study of wine promotions in a midpriced chain restaurant generated three key findings: (1) selected … wine recommendations increased sales by 12 percent, (2) food-wine pairing recommendations increased sales by 7.6 percent …, and (3) wine tastings increased sales by 48 percent. In general, 69 to 87 percent of the increase in sales of promoted …
