McHealthy : how marketing incentives influence healthy food choices
Year of publication: |
February 2017
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Authors: | Chan, Elisa K. ; Kwortnik, Robert ; Wansink, Brian |
Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 58.2017, 1, p. 6-22
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Subject: | marketing incentives | healthy food consumption | temporal goals | field study | Anreiz | Incentives | Lebensmittelkonsum | Food consumption | Ernährungsverhalten | Eating habit | Konsumentenverhalten | Consumer behaviour | Gesundheitsvorsorge | Preventive care | Feldforschung | Field research | Ernährung | Nutrition |
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