This qualitative study, grounded theory oriented, identifies familial affection and preference for abundance as major drivers of wasted food in lower-middle income American families. These positive intentions provide an improved understanding of household food waste, a problem with high...

Although incidental affect has been shown to influence both attitude and purchase behavior, it has not been extended to actual consumption. This research investigates whether specific affective states influence food consumption and whether this influence is moderated by factors such as...

In the battle of obesity, marketers have been accused of unfairly promoting the consumption of “comfort foods,” which are often assumed to be low in nutrients and high in sugar, fat, and regret. Clinical research of these foods has focused on and confounded “bad moods and bad foods,”...