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Warlop, Luk
Han, Heesup
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Belk, Russell W.
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Mattila, Anna S.
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66
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60
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58
Rajagopal
57
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56
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56
Ko, Eunju
54
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Walsh, Gianfranco
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11
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9
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6
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4
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ECONIS (ZBW)
53
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1
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
2
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
3
The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
Saved in:
4
When sharing consumption emotions with strangers is more satisfying than sharing them with friends
López-López, Inés
;
Ruiz de Maya, Salvador
;
Warlop, Luk
- In:
Journal of service research : JSR
17
(
2014
)
4
,
pp. 475-488
Persistent link: https://www.econbiz.de/10010432155
Saved in:
5
Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik
;
Warlop, Luk
-
1998
Persistent link: https://www.econbiz.de/10000990869
Saved in:
6
Exploration in price (un)fairness
Bolton, Lisa E.
;
Warlop, Luk
;
Alba, Joseph W.
-
2001
Persistent link: https://www.econbiz.de/10001633747
Saved in:
7
On the role of trivial differentiation in learning product quality from experience
Warlop, Luk
;
Ratneshwar, S.
;
Van Osselaer, Stijn M. J.
-
2000
Persistent link: https://www.econbiz.de/10001578298
Saved in:
8
Consumer motivation to recycle when recycling is mandatory : two exploratory studies
Smeesters, Dirk
;
Warlop, Luk
;
Cornelissen, Gert
;
Vanden …
- In:
Tijdschrift voor economie en management
48
(
2003
)
3
,
pp. 451-468
Persistent link: https://www.econbiz.de/10001980944
Saved in:
9
Why it is so hard to predict our partner's product preferences
Lerouge, Davy
;
Warlop, Luk
-
2003
Persistent link: https://www.econbiz.de/10001849252
Saved in:
10
When temptation hits you : the influence of weak versus strong food temptations
Geyskens, Kelly
;
Dewitte, Siegfried
;
Pandelaere, Mario
; …
-
2005
Persistent link: https://www.econbiz.de/10002812450
Saved in:
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