increases variety seeking when consumers make multiple food choices at once. In a first study, participants in the hungry … condition selected a more varied flavor set than satiated participants. Food attractiveness mediated the hunger effect. In study … 2, we manipulated food attractiveness by the presence of stale food. In study 3, we increased variety seeking by …

Marketers present compromise food products (e.g. light chips) as a way to reduce consumers' conflict between the short … increase consumption of compromise products for consumers with relatively weak food restriction goals, such as dietary …