On selling brotherhood like soap : influencing everyday disposal decisions
Year of publication: |
2005
|
---|---|
Authors: | Warlop, Luk ; Smeesters, Dirk ; Vanden Abeele, Pierre |
Published in: |
The why of consumption : contemporary perspectives on consumer motives, goals and desires. - London [u.a.] : Routledge, ISBN 0-415-31617-0. - 2005, p. 197-215
|
Subject: | Kreislaufwirtschaft | Recycling | Privater Haushalt | Household | Social Marketing | Social marketing | Belgien | Belgium |
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