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~person:"Wedel, Michel"
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Wedel, Michel
Malhotra, Naresh K.
54
Herrmann, Andreas
36
Homburg, Christian
31
Hruschka, Harald
31
Decker, Reinhold
29
Wildner, Raimund
28
Berekoven, Ludwig
26
Eckert, Werner
26
Ellenrieder, Peter
26
Pepels, Werner
25
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24
Huber, Frank
23
Sarstedt, Marko
23
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Hair, Joseph F.
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Hildebrandt, Lutz
21
Kumar, V.
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
19
Hüttner, Manfred
18
Albers, Sönke
17
Eisend, Martin
17
Belk, Russell W.
16
Buber, Renate
16
Green, Paul E.
16
Koch, Jörg
16
Theobald, Axel
16
Wiedmann, Klaus-Peter
16
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15
Gustafsson, Anders
15
Helm, Roland
15
McDaniel, Carl D.
15
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14
DeSarbo, Wayne
14
Herrmann-Pillath, Carsten
14
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14
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14
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
3
Journal of marketing research : JMR
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
Fundamentals of marketing research ; Vol. 6
1
International Series in Quantitative Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing letters : a journal of research in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
OR spectrum : quantitative approaches in management
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
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ECONIS (ZBW)
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1
Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel
;
Kamakura, Wagner A.
-
1993
Persistent link: https://www.econbiz.de/10000870840
Saved in:
2
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
3
The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856803
Saved in:
4
A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel
;
DeSarbo, Wayne
-
1994
Persistent link: https://www.econbiz.de/10000917393
Saved in:
5
A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel
;
Vriens, Marco
;
DeSarbo, Wayne
-
1991
Persistent link: https://www.econbiz.de/10000823926
Saved in:
6
Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
Saved in:
7
A simulated likelihood latent variable approach for incomplete mixed outcome data
Kamakura, Wagner A.
;
Wedel, Michel
-
1998
Persistent link: https://www.econbiz.de/10000991881
Saved in:
8
Challenges and opportunities in high-dimensional choice data analyses
Neik, Prasad
;
Wedel, Michel
;
Bacon, Lynd
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 201-213
Persistent link: https://www.econbiz.de/10003774251
Saved in:
9
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
10
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
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