Judson, Kimberly; Schoenbachler, Denise D.; Gordon, … - In: Journal of Product & Brand Management 15 (2006) 3, pp. 194-202
Purpose – The purpose of this research is to provide an empirical examination of the role of the salesperson in the new product/service development process. Design/methodology/approach – A survey was mailed to 2,650 sales managers representing US firms across the nation, and the resulting...