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Time flies when you're having fun : how consumers allocate their time when evaluating products
Hauser, John R.; Urban, Glen L.; Weinberg, Bruce D. - Sloan School of Management, Massachusetts Institute of … - 1992
Persistent link: https://www.econbiz.de/10005458539
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Premarket forecasting of really new products
Urban, Glen L.; Weinberg, Bruce D.; Hauser, John R. - Sloan School of Management, Massachusetts Institute of … - 1994
Includes bibliographical references (p. 23-27).
Persistent link: https://www.econbiz.de/10005574565
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Information Acceleration: Validation and Lessons From the Field
Urban, Glen L.; Hauser, John R.; Qualls, William J.; … - In: Journal of marketing research : JMR 34 (1997) 1, pp. 143-153
Persistent link: https://www.econbiz.de/10006675250
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How Consumers Allocate Their Time When Searching for Information
Hauser, John R.; Urban, Glen L.; Weinberg, Bruce D. - In: Journal of marketing research : JMR 30 (1993) 4, pp. 452-477
Persistent link: https://www.econbiz.de/10006690577
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Premarket Forecasting of Really New Products
Urban, Glen L. - 2001
We explore some of the challenges in forecasting customer acceptance of products that revolutionize product categories or define new categories. Specifically we address future conditioning, full information, user experience, user control, and active search. We describe a new method based on...
Persistent link: https://www.econbiz.de/10012788483
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Premarket Forecasting of Really-New Products
Urban, Glen L.; Weinberg, Bruce D.; Hauser, John R. - In: Journal of marketing 60 (1996) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10005989530