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Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 31-40). 2005
Persistent link: https://www.econbiz.de/10003353593
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The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 153-160). 2005
Persistent link: https://www.econbiz.de/10003353794
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Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 267-277). 2005
Persistent link: https://www.econbiz.de/10003353829
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Merkmale markentreuer Konsumenten
Weinberg, Peter; Jackel, Bernhard - In: Markendialog : Februar 1997, (pp. 37-63). 1997
Persistent link: https://www.econbiz.de/10003849736
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Betriebsformen des Einzelhandels : ein Wechsel von der Anbieter- zur Konsumentenperspektive
Purper, Guido; Weinberg, Peter - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 127-142). 2007
Persistent link: https://www.econbiz.de/10003468088
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Retail advertising : an empirical comparison between German and French consumers
Purper, Guido; Weinberg, Peter - In: International advertising and communication : current …, (pp. 473-487). 2006
Persistent link: https://www.econbiz.de/10003378212
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Die Einkaufsmotive der Konsumenten aus kultureller Perspektive - empirische Ergebnisse eines deutsch-französischen Vergleichs
Weinberg, Peter; Purper, Guido - In: Internationalisierung von Vertrieb und Handel, (pp. 135 - 151). 2004
Persistent link: https://www.econbiz.de/10014555103