Merkmale markentreuer Konsumenten
Peter Weinberg; Bernhard Jackel
| Year of publication: |
1997
|
|---|---|
| Authors: | Weinberg, Peter ; Jackel, Bernhard |
| Published in: |
Markendialog : Februar 1997. - Wiesbaden : GEM. - 1997, p. 37-63
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003849736