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Weintraub Austin, Erica
Um, Nam-Hyun
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Journal of advertising : official publication of the American Academy of Advertising
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An Exploration of the Effects of Negative Political Advertising on Political Decision Making
Pinkleton, Bruce E.
;
Um, Nam-Hyun
;
Weintraub Austin, Erica
- In:
Journal of advertising : official publication of the …
31
(
2002
)
1
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pp. 13-26
Persistent link: https://www.econbiz.de/10008119034
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