Narrow search
Showing 1 - 4 of 4
Cover Image
The effects of serial correlation and data aggregation on advertising measurement
Weiss, Doyle L. - In: Journal of marketing research : JMR 20 (1983) 3, pp. 268-279
Persistent link: https://www.econbiz.de/10002998893
Cover Image
The periodic pain of Lydia E. Pinkam
Weiss, Doyle L.; Houston, Franklin S.; Windal, Pierre - In: The journal of business : B 51 (1978) 1, pp. 91-101
Persistent link: https://www.econbiz.de/10002998923
Cover Image
An analysis of competitive market behavior
Houston, Franklin S.; Weiss, Doyle L. - In: Journal of marketing research : JMR 11 (1974) 2, pp. 151-155
Persistent link: https://www.econbiz.de/10002963303
Cover Image
Cumulative advertising effects : the role of serial correlation
Houston, Franklin S.; Weiss, Doyle L. - In: Decision sciences : DS 6 (1975), pp. 471-481
Persistent link: https://www.econbiz.de/10002963312