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Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003355399
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The appropriateness of the key account management organization
Wengler, Stefan - In: Journal of business market management : jbm 1 (2007) 4, pp. 253-272
Persistent link: https://www.econbiz.de/10003591541
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The appropriateness of the key account management organization
Wengler, Stefan - In: Handbook of strategic account management : a …, (pp. 317-335). 2014
Persistent link: https://www.econbiz.de/10010341891
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Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value
Wengler, Stefan (contributor) - 2006
Persistent link: https://www.econbiz.de/10013520804
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Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004918263