Key account management in business-to-business markets : an assessment of its economic value
Stefan Wengler
| Year of publication: |
2006 ; 1. Aufl.
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|---|---|
| Authors: | Wengler, Stefan |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Kundengruppenmanagement | Transaktionskostenansatz |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 294 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: Berlin, Freie Univ., Diss., 2005 u.d.T.: Wengler, Stefan: The economic value of key account management in business-to-business markets |
| ISBN: | 978-3-8350-0517-4 ; 3-8350-0517-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004918263