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Wertenbroch, Klaus
Cotterill, Ronald W.
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Self-signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
-
2011
Persistent link: https://www.econbiz.de/10008901912
Saved in:
2
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
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3
A behavioral decision theoretic perspective on hedonic and utilitarian choice
Khan, Uzma
(
contributor
);
Dhar, Ravi
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002395772
Saved in:
4
Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10009830380
Saved in:
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