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Self-signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi; Wertenbroch, Klaus - 2011
Persistent link: https://www.econbiz.de/10008901912
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Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi; Wertenbroch, Klaus - In: Journal of marketing research : JMR 49 (2012) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
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A behavioral decision theoretic perspective on hedonic and utilitarian choice
Khan, Uzma (contributor); Dhar, Ravi (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002395772
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Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice
Dhar, Ravi; Wertenbroch, Klaus - In: Journal of marketing research : JMR 49 (2012) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10009830380