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Westbrook, Robert A.
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The drivers of customer and corporate profitability : modeling, measuring, and managing the causal relationships
Epstein, Marc J.
;
Kumar, Piyush
;
Westbrook, Robert A.
- In:
Advances in management accounting : a research annual
9
(
2000
),
pp. 43-72
Persistent link: https://www.econbiz.de/10001634144
Saved in:
2
The drivers of customer and corporate profitability : modeling, measuring, and managing the causal relationships
Epstein, Marc J.
;
Kumar, Piyush
;
Westbrook, Robert A.
- In:
Advances in management accounting : a research annual
9
(
2000
),
pp. 43-72
Persistent link: https://www.econbiz.de/10009924498
Saved in:
3
STRATEGY-FINANCE - Linking Actions to Profits in Strategic Decision Making - The Action-Profit Linkage Model helps firms identify, measure and understand the causal links between a...
Epstein, Marc J.
;
Westbrook, Robert A.
- In:
MIT sloan management review
42
(
2001
)
3
,
pp. 39-49
Persistent link: https://www.econbiz.de/10006277468
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