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The Influence of Content and Trust on Consumers' Intention to Accept Mobile Advertisements

Westerlund, Mika; Rajala, Risto; Tuunanen, Tuure; Salo, Jari - In: International Journal of E-Services and Mobile … 1 (2009) 4, pp. 1-15

A new model for investigating consumersâ€™ behavioral intention in mobile advertising is developed and related to mobile marketing theory and practice. Hypotheses are tested about the hierarchical structure and the effects of the factors that precede consumersâ€™ acceptance of mobile...

Persistent link: https://www.econbiz.de/10011140460

Funders and founders : partners in good times and in bad?

Westerlund, Mika; Isabelle, Diane A.; Rajala, Risto; … - In: International journal of globalisation and small … 8 (2016) 3, pp. 269-288

Persistent link: https://www.econbiz.de/10011663994

Green innovation games : value-creation strategies for corporate sustainability

Lampikoski, Tommi; Westerlund, Mika; Rajala, Risto; … - In: California management review 57 (2014/15) 1, pp. 88-116

Persistent link: https://www.econbiz.de/10010505285

Networks, business models, and competitiveness in small Finnish firms

Westerlund, Mika; Isabelle, Diane A.; Rajala, Risto; … - In: International journal of business and globalisation : IJBG 18 (2017) 1, pp. 9-26

Persistent link: https://www.econbiz.de/10011740346

How do intelligent goods shape closed-loop systems?

Rajala, Risto; Hakanen, Esko; Mattila, Juri; Seppälä, Timo - In: California management review 60 (2018) 3, pp. 20-44

Persistent link: https://www.econbiz.de/10011858522

Capability perspective of business model innovation : analysis in the software industy

Rajala, Risto; Westerlund, Mika - In: International journal of business innovation and research 2 (2008) 1, pp. 71-89

Persistent link: https://www.econbiz.de/10003686193

The influence of content and trust on consumers' intention to accept mobile advertisements

Westerlund, Mika; Rajala, Risto; Tuunanen, Tuure; Salo, Jari - 2012

Persistent link: https://www.econbiz.de/10009575191

Strategic flexibility in open innovation : designing business models for open source software

Rajala, Risto; Westerlund, Mika; Möller, K. E. Kristian - In: European journal of marketing : EJM 46 (2012) 10, pp. 1368-1388

Persistent link: https://www.econbiz.de/10009661193

Learning and innovation in inter-organizational network collaboration

Westerlund, Mika; Rajala, Risto - In: The journal of business & industrial marketing 25 (2010) 6, pp. 435-442

Persistent link: https://www.econbiz.de/10008655539

Service innovation myopia? : a new recipe for client-provider value creation

Möller, K. E. Kristian; Rajala, Risto; Westerlund, Mika - In: California management review 50 (2007/08) 3, pp. 31-48

Persistent link: https://www.econbiz.de/10003733772