The influence of content and trust on consumers' intention to accept mobile advertisements
Mika Westerlund; Risto Rajala; Tuure Tuunanen; Jari Salo
| Year of publication: |
2012
|
|---|---|
| Authors: | Westerlund, Mika ; Rajala, Risto ; Tuunanen, Tuure ; Salo, Jari |
| Published in: |
E-marketing ; Vol. 2. - Hershey, PA : Business Science Reference. - 2012, p. 836-850
|
| Subject: | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Niederlande | Netherlands | Finnland | Finland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575191