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The long tail phenomenon has been attributed to both supply side and demand side economies. While the cause on the supply side is well-known, research on the demand side has largely focused on the awareness effect of online information that helps consumers discover new and often niche products....
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Designing business models that take into consideration the role of advertising support is critical to the success of online services. In this paper, we address the challenges of these business model strategies and compare different ad revenue models. We use game theory to model vertical...
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In the last two decades, Internet technologies, such as cloud computing, mobile communications, social media, and big … the advent of the Internet finance era. Applying the exploratory research approach, we investigate major innovative … Internet-based financial services and classify them into five categories, as of e-commerce, e-payment, e-money market, online …
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