Vertical differentiation and a comparison of online advertising models
Year of publication: |
2012
|
---|---|
Authors: | Lin, Mei ; Ke, Xuqing ; Whinston, Andrew B. |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 29.2012/13, 1, p. 195-235
|
Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Spieltheorie | Game theory | Produktdifferenzierung | Product differentiation |
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