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The business of choice : how human instinct influences everyone's decisions
Willcox, Matthew - 2020 - 2nd edition
the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an … - American Marketing Association Book Prize for Best Book in Marketing. …
Persistent link: https://www.econbiz.de/10012805622
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The business of choice : marketing to consumers' instincts
Willcox, Matthew - 2015
pt. I. The business, science, and nature of choice. The business of choice -- The ever-advancing science of choice -- The natural history of choice -- pt. II. Getting practical today. Shortcuts versus analysis - ignoring is decisional bliss -- Getting familiar -- Thanks for sharing (whether you...
Persistent link: https://www.econbiz.de/10011928553
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The business of choice : how human instinct influences everyone's decisions
Willcox, Matthew - 2020 - 2nd edition
the science, Willcox helps you apply this to your own marketing and brand strategies. … … Unintentionally -- What Might Lead Us to Better Marketing Research, Then? -- Better Understanding of the Cognitive Biases and …
Persistent link: https://www.econbiz.de/10012499329
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The business of choice : how human instinct influences everyone's decisions
Willcox, Matthew - 2020 - Revised and updated edition
Persistent link: https://www.econbiz.de/10012251124