The business of choice : how human instinct influences everyone's decisions
by Matthew Willcox
| Year of publication: |
[2020] ; Revised and updated edition
|
|---|---|
| Authors: | Willcox, Matthew |
| Publisher: |
2020: Bingley : Emerald Publishing |
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Marketing | Verbraucherverhalten | Kaufentscheidung | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | xxiii, 282 Seiten 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous edition: Upper Saddle River: Pearson, 2015 |
| ISBN: | 978-1-83982-071-7 ; 978-1-83982-072-4 ; 978-1-83982-070-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012251124