The design and management of interfirm networks has become a very important research field both in economics and management in the last two decades. The current book presents new theoretical perspectives and empirical results on the design and management of franchise networks, cooperatives,...

Firms operate in an environment that is increasingly permeated with digital technology. The incorporation of digital technology into products, services, and operations has significant implications on how firms can attain and sustain competitive advantage. Traditional strategic models of...