Similar Search Results

Introduction to the Special Issue on the Emergence and Impact of User-Generated Content

Fader, Peter S.; Winer, Russell S. - In: Marketing Science 31 (2012) 3, pp. 369-371

The growth of the "social" Web has resulted in the enormous growth of what is referred to as user-generated content, or UGC. UGC takes the form of product reviews, descriptions of product usage, "homemade advertising," blogs, and other consumer-initiated contributions. Following a research...

Persistent link: https://www.econbiz.de/10010990389

Call for Papers-Special Issue of Marketing Science on User-Generated Content (UGC)

Fader, Peter S.; Winer, Russell S. - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 615

Persistent link: https://www.econbiz.de/10008263131

Call for Papers-Special Issue of Marketing Science on User-Generated Content (UGC)

Fader, Peter S.; Winer, Russell S. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 1007

Persistent link: https://www.econbiz.de/10008318769

Call for Papers-Special Issue of Marketing Science on User-Generated Content (UGC)

Fader, Peter S.; Winer, Russell S. - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1167

Persistent link: https://www.econbiz.de/10008326770

Introduction to the Special Issue on the Emergence and Impact of User-Generated Content

Fader, Peter S.; Winer, Russell S. - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 369-372

Persistent link: https://www.econbiz.de/10009977607

—Special Issue of on User-Generated Content (UGC)

Fader, Peter S.; Winer, Russell S. - In: Marketing Science 28 (2009) 4, pp. 807-807

No abstract available.

Persistent link: https://www.econbiz.de/10009144074

—Special Issue of on User-Generated Content (UGC)

Fader, Peter S.; Winer, Russell S. - In: Marketing Science 28 (2009) 6, pp. 1167-1167

No abstract available.

Persistent link: https://www.econbiz.de/10009144095

—Special Issue of on User-Generated Content (UGC)

Fader, Peter S.; Winer, Russell S. - In: Marketing Science 28 (2009) 3, pp. 615-615

No abstract available.

Persistent link: https://www.econbiz.de/10009144101

—Special Issue of on User-Generated Content (UGC)

Fader, Peter S.; Winer, Russell S. - In: Marketing Science 28 (2009) 5, pp. 1007-1007

No abstract available.

Persistent link: https://www.econbiz.de/10009145736

Call for Papers-Special Issue of Marketing Science on User-Generated Content (UGC)

Fader, Peter S.; Winer, Russell S. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 807

Persistent link: https://www.econbiz.de/10008281495