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Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
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Contemporary Marketing Practices research program: a review of the first decade
Brodie, Roderick J.
;
Coviello, Nicole E.
;
Winklhofer, Heidi
- In:
The journal of business & industrial marketing
23
(
2008
)
2
,
pp. 84-94
Persistent link: https://www.econbiz.de/10007979021
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