Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Roderick J. Brodie, Heidi Winklhofer, Nicole E. Coviello and Wesley J. Johnston
| Year of publication: |
2009
|
|---|---|
| Authors: | Brodie, Roderick J. ; Winklhofer, Heidi ; Coviello, Nicole E. ; Johnston, Wesley J. |
| Published in: |
Evolving and emerging issues in marketing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 294-319
|
| Subject: | Online-Marketing | Internet marketing | Marketing | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003837009