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Faktoren des Markterfolges im elektronischen Einzelhandel

Olderog, Torsten - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001769387

Local e-government and user satisfaction with city portals : the citizens’ service preference perspective

Wirtz, Bernd W.; Kurtz, Oliver Tuna - In: International review on public and non-profit marketing 13 (2016) 3, pp. 265-287

In the past decade, governments all over the world have incrementally employed E-Government websites to improve public administration efficiency by augmenting the effectiveness, quality, transparency and availability of information and services for their citizens. Despite the increased interest...

Persistent link: https://www.econbiz.de/10011746550

Internetökonomie, Kundenbindung und Portalstrategien

Wirtz, Bernd W.; Lihotzky, Nikolai - In: Die Betriebswirtschaft : DBW 61 (2001) 3, pp. 285-305

Persistent link: https://www.econbiz.de/10001588831

Multi-Channel-Management. : Eine empirische Analyse zu ausgewählten Aktionsparametern und deren Erfolgsrelevanz

Wirtz, Bernd W.; Büttner, Tobias; Schwarz, Joachim - In: Jahrbuch der Absatz- und Verbrauchsforschung 49 (2003) 1, pp. 65-83

Persistent link: https://www.econbiz.de/10001759679

Multi-Channel-Management - Struktur und Gestaltung multipler Distribution

Wirtz, Bernd W. - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 31 (2002) 5, pp. 676-682

Persistent link: https://www.econbiz.de/10001670419

Handbuch Multi-Channel-Marketing

Wirtz, Bernd W. (ed.) - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003364595

Integrierte Multi-Channel-Geschäftsmodelle : Erfolgspotenziale im Electronic Retailing

Wirtz, Bernd W.; Krol, Bianca - In: Electronic retailing, (pp. 91-113). 2002

Persistent link: https://www.econbiz.de/10001679095

Digital business and electronic commerce : strategy, business models and technology

Wirtz, Bernd W. - 2021

Persistent link: https://www.econbiz.de/10012414497

Digital Business and Electronic Commerce : Strategy, Business Models and Technology

Wirtz, Bernd W. - 2021 - 1st ed. 2021.

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present...

Persistent link: https://www.econbiz.de/10012496314

Digital business and electronic commerce : strategy, business models and technology

Wirtz, Bernd W. - 2024 - Second edition

1. Foundations of Digital Business -- 2. Mobile Business -- 3. Social Media Business -- 4. Digital Government -- 5. Fundamentals of Internet Technology and Human-Machine Applications -- 6. Digital Payment Systems, Security, and Regulation -- 7. Internet of Things -- 8. Artificial Intelligence,...

Persistent link: https://www.econbiz.de/10014546921