Wongsansukcharoen, Jedsada; Trimetsoontorn, Jirasek; … - In: Journal of Business & Industrial Marketing 30 (2015) 6, pp. 742-760
Purpose – This paper aims to develop structural equation modelling of variables that affect the banking performance effectiveness of Thai Commercial Bank branches in the financial service sector by gathering quantitative data. Design/methodology/approach – The population of the study covers...