Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Jedsada Wongsansukcharoen; Jirasek Trimetsoontorn and Wanno Fongsuwan
| Year of publication: |
2015
|
|---|---|
| Authors: | Wongsansukcharoen, Jedsada ; Trimetsoontorn, Jirasek ; Fongsuwan, Wanno |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 6, p. 742-760
|
| Subject: | Social CRM | Structural equation modelling | Business-to-Business marketing | Banking performance effectiveness | Business strategies | Relationship marketing orientation | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Strukturgleichungsmodell | Structural equation model | Unternehmenserfolg | Firm performance | Bank | Strategisches Management | Strategic management | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011382407