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Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying; Jin, Fei; Wu, Banggang; Chen, Zhi; Wang, … - In: Journal of business research : JBR 158 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
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Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang; Ran, Yaxuan; Wu, Banggang; Wang, Valerie … - In: Journal of business research : JBR 178 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
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Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Zhang, Jin; Li, Xinmai; Wu, Banggang; Zhou, Liying; … - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 865-881
Persistent link: https://www.econbiz.de/10014428182
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Shared but unhappy? : detrimental effects of using shared products on psychological ownership and consumer happiness
Zhao, Taiyang; Lu, Yan; Wang, Valerie Lynette; Wu, Banggang - In: Journal of business research : JBR 169 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014468565
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Understanding the role of influencers on live streaming platforms : when tipping makes the difference
Zhou, Liying; Jin, Fei; Wu, Banggang; Wang, Xiaodong; … - In: European journal of marketing 56 (2022) 10, pp. 2677-2697
Persistent link: https://www.econbiz.de/10013457382
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The effect of image enhancement on influencer's product recommendation effectiveness : the roles of perceived influencer authenticity and post type
Zhang, Yajun; Zhang, Jin; Wu, Banggang; Zhou, Liying - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 166-181
Persistent link: https://www.econbiz.de/10014521166