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Wu, Cou-Chen
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European journal of marketing : EJM
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Brand image strategy affects brand equity after M&A
Lee, Hsiang-Ming
;
Lee, Ching-Chi
;
Wu, Cou-Chen
- In:
European journal of marketing : EJM
45
(
2011
)
7
,
pp. 1091-1112
Persistent link: https://www.econbiz.de/10009166408
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