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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms’ new product performance

Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - 2022

This study proposes a moderated mediating framework to describe the relationships among international diversification, technological capability, market orientation and emerging market multinational enterprises' new product performance. Within this framework, emerging market multinational...

Persistent link: https://www.econbiz.de/10013308025

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