Wu, Xiaohong; Lai, Ivan Ka Wai - In: Journal of Hospitality and Tourism Technology 12 (2021) 3, pp. 454-470
Purpose The purpose of this paper is to examine the factors that influence mainland Chinese film tourists’ behavioural intention in accepting an augmented reality (AR) feature film character-related tour APP (an IfilmAR-tour-APP) based on an extension of unified theory of acceptance and use of...