Is augmented reality technology an effective tool for e-commerce? : an interactivity and vividness perspective
Year of publication: |
August 2017
|
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Authors: | Yim, Mark Yi-Cheon ; Chu, Shu-Chuan ; Sauer, Paul L. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 39.2017, p. 89-103
|
Subject: | Augmented reality | Interactivity | Vividness | Immersion | Novelty | Previous media experience |
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