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Marketing a social experience : how celebration of subculture leads to social spending during a sport event

Xing, Xiaoyan; Chalip, Laurence Hilmond; Green, Chris - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 3, pp. 138-147

Persistent link: https://www.econbiz.de/10010417507

Marching in the glory : experiences and meanings when working for a sport mega-event

Xing, Xiaoyan; Chalip, Laurence Hilmond - In: Journal of sport management : the official journal of … 23 (2009) 2, pp. 210-237

Persistent link: https://www.econbiz.de/10003838249

Effects of hosting a sport event on destination brand : a test of co-branding and match-up models

Xing, Xiaoyan; Chalip, Laurence Hilmond - 2010

Persistent link: https://www.econbiz.de/10003922859

Challenges, obligation, and pending career interruptions : securing meanings at the exit stage of mega-event work

Xing, Xiaoyan; Chalip, Laurence Hilmond - In: European Sport management quarterly : ESMQ 12 (2012) 4, pp. 375-396

Persistent link: https://www.econbiz.de/10009618039

Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models

Xing, Xiaoyan; Chalip, Laurence - In: Sport Management Review 9 (2006) 1, pp. 49-78

Co-branding theory suggests that pairing an event with a destination will engender some transfer of image between the event and destination brands. The match-up hypothesis predicts that the direction and intensity of image transfer will depend on the quality of fit between event and destination...

Persistent link: https://www.econbiz.de/10009217337

Challenges, obligations, and pending career interruptions: securing meanings at the exit stage of sport mega-event work

Xing, Xiaoyan; Chalip, Laurence - In: European Sport management quarterly : ESMQ 12 (2012) 4, pp. 375-397

Persistent link: https://www.econbiz.de/10009997640

Planning and implementation of event leveraging strategy : China's legacy pledge to motivate 300 million people to be involved in winter sport

Chen, Shushu; Xing, Xiaoyan; Chalip, Laurence - In: Sport management review 25 (2022) 5, pp. 771-790

Persistent link: https://www.econbiz.de/10014277026