//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Xu, Nan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Responses toward corporate cri...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
China
1
Consumer behaviour
1
Global advertising
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Werbewirkung
1
brand name
1
celebrity endorser
1
glocalization
1
luxury brand
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Xu, Nan
Kim, Sojung
28
Choi, Sejung Marina
6
Kim, Woochan
3
Weber, Stefan
3
Eastin, Matthew S.
2
Yim, Mark Yi-Cheon
2
Yoon, Byungun
2
Bettels, Sören
1
Borah, Porismita
1
Hsu, Ying-Chia (Louise)
1
Hwang, Sunwoo
1
Jeong, Yujin
1
Kim, Kyoung-Kuk
1
Kim, Minjae
1
Kim, U-chʾan
1
Kleiber, Marcel
1
Lee, Jung
1
Luk, Ka Yi
1
Minshall, Tim
1
Park, Hyunkyu
1
Shim, Seonyoung
1
Um, Nam-Hyun
1
Um, Nam-hyun
1
Xia, Binfang
1
Yin, Xinzhu
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->