Showing 1 - 3 of 3
This paper studies assortment planning and pricing for a product category with heterogeneous product types from two brands. We model consumer choice using the nested multinomial logit framework with two different hierarchical structures: a brand-primary model in which consumers choose a brand...
Persistent link: https://www.econbiz.de/10009293042
Persistent link: https://www.econbiz.de/10009312562
Persistent link: https://www.econbiz.de/10009287934