Optimal and competitive assortments with endogenous pricing under hierarchical consumer choice models
Year of publication: |
2011
|
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Authors: | Kök, A. Gürhan ; Xu, Yi |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 57.2011, 9, p. 1546-1563
|
Subject: | Category Management | Category management | Sortiment | Retail assortment | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Mehrebenenanalyse | Multi-level analysis |
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