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First-mover advantage in the Internet-enabled market environment

Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Handbook of strategic e-business management, (pp. 157-185). 2014

Persistent link: https://www.econbiz.de/10010233094

First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions

Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308

Persistent link: https://www.econbiz.de/10003758812

First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions

Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308

Persistent link: https://www.econbiz.de/10008082576

First-mover advantage on the internet : real or virtual? ; Report No. 05-100

Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: MSI reports : working paper series (2005) 1, pp. 3-25

Persistent link: https://www.econbiz.de/10009893433

How task-facilitative interactive tools foster buyers' trust in online retailers : a process view of trust development in the electronic marketplace

Gupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of retailing 85 (2009) 2, pp. 159-176

Persistent link: https://www.econbiz.de/10003870598

Marketing strategy in an Internet-enabled environment : a retrospective on the first ten years of JIM and prospective on the next ten years

Varadarajan, Rajan; Yadav, Manjit S. - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 11-22

Persistent link: https://www.econbiz.de/10003833046

Interactive technologies and retailing strategy : a review, conceptual framework and future research directions

Varadarajan, Rajan; Srinivasan, Raji; Vadakkepatt, … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 96-110

Persistent link: https://www.econbiz.de/10003987328

How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace

Gupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of retailing 85 (2009) 2, pp. 159-176

Persistent link: https://www.econbiz.de/10008259747

Interactive Technologies and Retailing Strategy : A Review, Conceptual Framework and Future Research Directions

Pavlou, Paul A. - 2016

During the past decade, a number of interactive technologies, including the Internet, have fundamentally transformed how retailers compete in the marketplace. In a similar vein, emerging interactive technologies can be expected to significantly alter the retailing landscape through their impact...

Persistent link: https://www.econbiz.de/10013006908

Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research

Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 585-603

Persistent link: https://www.econbiz.de/10006149561