María García-Pérez, Ana; Yanes-Estévez, Vanessa; … - In: Journal of Small Business and Enterprise Development 21 (2014) 3, pp. 431-449
Purpose – The purpose of this paper is to study the strategic process of small- and medium-sized enterprises (SMEs) including strategic reference points (SRP) (Fiegenbaum et al. , 1996). Design/methodology/approach – The paper identifies the strategic positioning of SMEs (Lavie and...
