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Yang, Haiyang
Luffarelli, Jonathan
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Delre, Sebastiano A.
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Journal of marketing research
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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The visual asymmetry effect : an interplay of logo design and brand personality on brand equity
Luffarelli, Jonathan
;
Stamatogiannakis, Antonios
;
Yang, …
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10012177241
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How to design logos to increase brand equity
Stamatogiannakis, Antonios
;
Luffarelli, Jonathan
;
Yang, …
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 121-132)
.
2016
Persistent link: https://www.econbiz.de/10011593193
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