Consumer reviews and product life cycle : on the temporal dynamics of electronic word of mouth on movie box office
Year of publication: |
2023
|
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Authors: | Delre, Sebastiano A. ; Luffarelli, Jonathan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-26
|
Subject: | Customer Reviews | Electronic Word of Mouth | Motion Picture Industry | Movie Life Cycle | Filmwirtschaft | Film industry | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Produktlebenszyklus | Product life cycle | Kino | Movie theatre | Produktentwicklung | New product development |
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