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International business research : a retrospective

Hyman, Michael R.; Yang, Zhilin; Fam, Kim Shyan; … - In: The open business journal 1 (2008) 1, pp. 67-95

Persistent link: https://www.econbiz.de/10009582355

Guest editorial: impact of artificial intelligence on business strategy in emerging markets : a conceptual framework and future research directions

Zhou, Xinyue; Yang, Zhilin; Hyman, Michael R.; Li, Gang; … - In: International journal of emerging markets 17 (2022) 4, pp. 917-929

Persistent link: https://www.econbiz.de/10013363105

Special issue: impact of artificial intelligence on business in emerging markets

Zhou, Xinyue (ed.); Yang, Zhilin (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013363127

Contextual influences on marketing and consumerism : an East Asian perspective

Zhou, Wenkai; Yang, Zhilin; Hyman, Michael R. - In: International Marketing Review 38 (2021) 4, pp. 641-656

Purpose: This study aims to summarize the important contextual influences East Asian philosophy may have on marketing strategy and consumerism. Design/methodology/approach: A qualitative approach is used to deconstruct (1) the literature on marketing as a contextual discipline, (2) East Asian...

Persistent link: https://www.econbiz.de/10012639621

International business research : a retrospective

Hyman, Michael R.; Yang, Zhilin; Fam, Kim-shyan; … - In: The open business journal 1 (2008) 1, pp. 67-95

Persistent link: https://www.econbiz.de/10010017478