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Yao, Qing
Chen, Rong
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Precise versus imprecise promotional rewards at small probabilities : moderating from purchase value and promotion budget
Yao, Qing
;
Rong, Chen
;
Zhao, Ping
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 1006-1021
Persistent link: https://www.econbiz.de/10009763923
Saved in:
2
Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing
;
Rong, Chen
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
Saved in:
3
Precise versus imprecise promotional rewards at small probabilities:: Moderating from purchase value and promotion budget
Yao, Qing
;
Chen, Rong
;
Zhao, Ping
- In:
European journal of marketing : EJM
47
(
2013
)
5
,
pp. 1006-1021
Persistent link: https://www.econbiz.de/10010132247
Saved in:
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