The cost and data‐gathering problems associated with research in developing countries can be partially remedied by using students as surrogates of other populations. Reports the findings of two studies which investigated the efficacy of students as surrogates of adults in Saudi Arabia. One of...

This study tests the psychometric properties of alternative power measures ‐ which are grounded in the US research ‐ in Saudi Arabia and investigates if the power‐conflict and power‐satisfaction relationships purported to exist in US channels hold true in Saudi Arabia. The study results...

More competitive now than a few years ago, the Saudi Arabian market has changed considerably into one marked by more vigorous advertising. Advertising content and regulation in this influential, conservative Middle East country is discussed. The commentary emphasises that since religion has such...