Global consumer segmentation versus local market orientation : empirical findings
Year of publication: |
2006
|
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Authors: | Yavas, Ugur ; Verhage, Bronislaw J. ; Green, Robert T. |
Published in: |
International marketing ; Vol. IV. - London [u.a.] : SAGE. - 2006, p. 310-315
|
Subject: | Verbraucher | Consumers | Marktsegmentierung | Market segmentation | Internationale Marktsegmentierung | International market segmentation | USA | United States | Mexiko | Mexico | Niederlande | Netherlands | Türkei | Turkey | Thailand | Saudi-Arabien | Saudi Arabia |
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